Hey there, fellow restaurateur!
Tired of paying sky-high commissions to food delivery giants? Ever feel like you’re doing all the hard work while someone else takes the bigger bite of your revenue? It’s time to take control and join the Open Network for Digital Commerce (ONDC).
ONDC is a government-backed initiative aiming to democratize digital commerce in India. It’s an open network that allows restaurants like yours to connect directly with customers, reducing dependency on traditional aggregators.
Why Should You Care About ONDC?
In just six months, ONDC has grown from 500 to over 50,000 restaurants across 172 cities . Big names like Domino’s, McDonald’s, and Wow! Momo are already on board.
The best part? Commissions on ONDC range between 2% and 5%, compared to the 18-25% charged by traditional aggregators.
Step-by-Step Guide to Get Your Restaurant on ONDC
Step 1. Choose a Seller Network Partner (SNP)
SNPs help you integrate your restaurant into the ONDC ecosystem. Some popular options include:
- Magicpin: Over 22,000 restaurants onboarded, with strong backend logistics support.
- uEngage: Offers plug-and-play mobile apps and marketing tools; currently supports around 15,000 outlets.
- Bitsila, Growth Falcons, Mystore, nStore, eSamudaay: Other SNPs offering various services.
Step 2. Prepare Your Restaurant Details
You’ll need:
- FSSAI license
- GST details
- Menu with prices
- High-quality images of your dishes
- Bank account information
Step 3. Sign Up with Your Chosen SNP
Okay, so you’ve picked your SNP — nice! Now let’s talk about how to actually get listed on ONDC through them.
Don’t worry — it’s not as complicated as it sounds. Most SNPs have a team or a dashboard that helps you step-by-step.
Here’s what the typical process looks like:
1. Visit Their Website or Contact Sales
Let’s say you choose Magicpin or uEngage (both popular SNPs).
- Visit their official website
- Click on “Partner with Us” or “ONDC Seller Sign Up”
- Or, just drop your phone number — someone from their team will call you
You can also find them on LinkedIn or even WhatsApp — yes, some are that informal.
2. Share Your Restaurant Details
They’ll usually ask you to fill a basic form or collect info over a call.
You’ll need to share:
- Restaurant name and address
- FSSAI license
- GST number (if applicable)
- Bank account details for payments
- Contact person’s phone and email
- Menu with item names, prices, descriptions
- Food images (they’ll guide you on size/quality)
Tip: If you already have a digital menu (PDF, Excel, or Zomato listing), that works!
3. Menu Upload & Backend Setup
Once you send your details, the SNP’s team:
- Creates your profile on their app
- Uploads your menu with prices and photos
- Sets up delivery zones, order times, tax settings, etc.
This usually takes 1–2 days max, depending on how fast you send the info.
4. Review & Approve
Before going live, they’ll share a preview link or a test order page.
You can:
- Check your menu
- Confirm prices
- See how your listing looks on buyer apps like Paytm, Pincode, or Magicpin
Any changes? Just tell them — they’ll fix it.
5. Go Live!
Once set up, your restaurant will be visible on various buyer apps like Paytm, Pincode, Magicpin, and Mystore. Customers can discover and order from you directly.
Real Success Stories
- Magicpin: Onboarded over 22,000 restaurants, including 7,000 in Delhi/NCR and 6,500 in Bengaluru .
- uEngage: Grew from 4,000 to 15,000 outlets in 18 months by offering low-cost tech solutions.
Bonus: What SNPs Usually Handle for You
- Order dashboard or POS integration
- Delivery (if they have tie-ups)
- Payments and settlements
- Tech support
So you can focus on food, not on tech headaches.
Final Thoughts
Joining ONDC can help you reduce costs, gain more control, and reach a wider customer base. It’s a step towards a more open and fair digital marketplace.
Ready to take the leap? Choose an SNP and get started today!